Trend Lines

One of our favorite trends we’re putting first in line this season is the color-block trend. Color-blocking is great because you can really have fun combining two or more colors without any restrictions. What’s your mood? Whether you want to wear similar tones like sea foam green or opposite shades like purple and red, one


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Pretty in Prints

This season we’re seeing a lot of cobalt blues mixed with bold stripes, graphic prints, and a touch of tan everywhere! We’re definitely digging this trend since it’s a great way to play up any outfit, whether it’s for work, casual, or a night out. Best of all, wearing bold and playful patterns instantly puts


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Kmart Fashion’s Spring 2012 Look Book

We’re gearing up for spring with pretty pastels, tribal prints, and hints of the nautical trend here and there. Above are six looks from our spring lookbook that showcase some of the hottest trends that you can expect to see in-store and online. Checkout the rest of our look book here.


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Friday Featured Item: Route 66 Striped Cocoon Sweater

Liven up your winter wardrobe with Route 66’s striped cocoon sweater. This sweater comes in four different color combinations, making it a great layering piece that will add personality to any outfit. You can find the cocoon sweater on sale here for $20.99!


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Denim Head-to-Toe

This year, it’s all about breaking the rules. While it used to be a fashion DON’T to wear denim on top of denim, for this summer, it’s all about wearing everyone’s favorite fabric in a multitude of ways.  A daring way, with Attention pieces, is a denim jacket and pair of deconstructed jeans. It gives


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