Shopping with Elle Varner

We recently met up with uber-talented recording artist Elle Varner in New York City for a Kmart shopping tour. It came as no surprise when we saw Elle looking gorgeous in just about everything she tried on. Check out some of her favorite animal print picks and be sure to watch the full length shopping


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Color Trend: Pink Flambe

Color trend alert! This fall, we anticipate that the “it” color will be Pantone’s pink flambé. From dresses, tops to shoes, bags and bottoms – one things for sure, wearing this shade will definitely get anyone’s attention! So here are our top punchy pink picks from Kmart.com! Hope you like them! Shown below: Attention Maxi


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One Tank, Three Ways

We’ve created three great looks with this Attention tank that will work for your day, night and weekend occasions. Which look are you? Cool, casual or cute?             Attention Tank Look #1: Attention Mini Skirt, Bongo Lace Up Boots Look #2: Route 66 Thong Sandals, Route 66 Shorts Look #3:


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Street Style! Ting

When we spotted Ting in New York, we had to stop and take a picture. We absolutely adore her cute outfit which really brought out her sweet personality. Would you rock Ting’s look for less? Check out our Kmart picks below! Items shown: Route 66 Semi-Sheer Top, Metaphor Chiffon Skirt, Bongo Braided Bag, Route 66


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White Hot Summer

We’ve all heard that white keeps you cool during the summer but white can also look smoking hot! Just think, you in your beautiful bronzed skin (that you’ve worked so hard to achieve – wink) wearing an all white outfit in the middle of August. Not only are heads going to turn but eyes will


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Style Spotlight: Route 66 Denim Dress

We are lovin’ this denim high-low dress and would totally rock this frock! We can see it styled in so many ways: from romantic bohemia to rock and roll edge. Personally, we would wear it with tons and tons of gold bangles and a cute summer wedge like these sandals (shown on the model) by


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Add a Jolt to Your Jeans

Wearing jean shorts can sometimes feel boring. But if you add a few key statement pieces to your look, you’ll definitely stand out. One of our favorite pieces to wear with jean shorts this season is this “to-die-for” geometric tank from Route 66. Wear it over a white tank during the day (or even a


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How to Look Chic in Shorts

We all used to think that shorts were only appropriate for casual outings. But not anymore! Believe it or not, these days, we’re seeing so many cute shorts that are worth wearing out on a date or even to work. You just need to find the right balance if you want to dress up your


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Celeb Style: Ashley Olsen

We grew up watching the Olsen twins back when they were both babies on the television show, Full House. Since then, we’ve had the pleasure of seeing them star in cute tween films like “New York Minute” and eventually become the style icons they are today. Recently, both Ashley and Mary Kate were voted by


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From Runway to Real Way by Dawn Del Russo

Starting this month, we’ll be featuring a guest blogger for our Kmart Fashion series, “From Runway to Real Way.” This week, we are so excited to partner with fashion blogger and stylist extraordinaire Dawn Del Russo! Check out her post below! [Image credit: Dawn Del Russo] Peter Som’s models walked the runway in some seriously


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