No New Trends? No! #KnowNewTrends

Kmart Fashion knows Money Can’t Buy Style, but that doesn’t mean you can’t #KnowNewTrends! Kicking off the #KnowNewTrends movement for New York Fashion Week, Kmart Fashion celebrates artist, Chloe Wise’s presentation of net art fun featuring the trends of the season.


Read Full Story >

Street Style: Downtown Diva

We recently spotted this downtown diva in the Fashion District in New York City. What we adore most about her outfit is her use of contrasting colors and prints. Who would think a red fur collar trench combined with a salmon blouse, polka dot handbag and leopard print shoes would look so chic? Here’s our


Read Full Story >

Street Style: Urban Chic

We define “urban chic” as someone having sophistication, intelligence and a cool yet casual quality to her look. So when we serendipitously bumped into this young lady on the streets of Manhattan, we had to take a snapshot. What we love most about her look is her DIY denim vest paired with her micro shorts


Read Full Story >

Street Style! The A-Line Skirt

We recently passed by this lovely young lady on the streets of Manhattan and just had to turn back to take a quick snapshot. What caught our eye was her incredibly flirtatious mid-length A-line skirt. We totally love how her skirt radiated such a carefree and feminine attitude. So here’s our take on her ladylike


Read Full Story >

Style Profile: Style & Pepper

Meet Jessie. She’s a New York City wardrobe stylist and the founder of Style & Pepper – a blog that shares her personal style, DIY projects, healthy cooking and adventures in New York City. We were totally hooked when we were first introduced to Style & Pepper. We loved seeing her street style features and


Read Full Story >

Street Style!

When we spotted this uber-cool fashionista in Soho, we just had to take her picture. What we love most about her style was that it was soooo laid-back, yet at the same time, it also exuded and effortless edge. It didn’t hurt that she also had the raddest arm tattoo ever. Anyway, we liked what


Read Full Story >

Street Style! Ting

When we spotted Ting in New York, we had to stop and take a picture. We absolutely adore her cute outfit which really brought out her sweet personality. Would you rock Ting’s look for less? Check out our Kmart picks below! Items shown: Route 66 Semi-Sheer Top, Metaphor Chiffon Skirt, Bongo Braided Bag, Route 66


Read Full Story >

Style Profile: Jodie Patterson

Occupation: I’m a hands-on-mother of 4, co-founder of the beauty company Georgia by G & Company, and award-winning wife Where do you live: We just moved from Soho to Crown Heights, Brooklyn. It’s like small town living with soul! Describe your style in three words: 1. FUNCTION: It has to work for me while I


Read Full Story >

On the Street Style!

When we think of New York fashion, we often imagine glamourous designers, beautiful models and chic magazine editors who work in the industry. However, we often forget that New York City is FILLED with incredibly stylish people from all walks of life! That’s why we set out to capture some of the hottest trends on


Read Full Story >

Fashion Week Street Chic

New York Fashion Week is arguably the most important fashion event in the world. Whether you’re going to the tents at Lincoln Center or hitting the smaller shows, it’s important to look chic and effortless. We think this outfit is perfect for Fashion Week because it’s cool and edgy without trying too hard. When in


Read Full Story >