Holiday Wish List: For the Best Mom in the World

Are you tired of pretending you actually like the gifts you receive every holiday? Avoid it this year and simply share our gift guide with your friend, significant other, or if you so desire… even Santa! Every Friday, we’re putting together a special list of great gift ideas specifically for you. Whether you’re a fashionista,


Read Full Story >

Style Profile: Caroline in the City

Style setter Caroline Knapp has worked in the apparel industry for over half a decade. Originally from Texas, she moved to New York City a few years back to pursue her lifelong dreams. By day, Caroline currently works as a merchant for a leading luxury flash sales site; but by night, she runs her fun


Read Full Story >

Shopping with Elle Varner

We recently met up with uber-talented recording artist Elle Varner in New York City for a Kmart shopping tour. It came as no surprise when we saw Elle looking gorgeous in just about everything she tried on. Check out some of her favorite animal print picks and be sure to watch the full length shopping


Read Full Story >

Insta-Crazy about Kmart!

We recently visited the Kmart Astor Place location in New York City and took a few Instagram photos of our latest fashion obsessions. From Sofia Vergara’s bright color-blocked tank dress, to Attention’s bold striped tops and Route 66’s adorable handkerchief mini-dress – one thing’s for sure; Kmart Fashion’s latest spring collection is super CHIC and


Read Full Story >

Closet Close-Up: Nhi Nguyen

Name: Nhi Nguyen (pronounced ‘knee’ ‘win’) Hometown: Wichita, Kansas Where do you live now? Financial District, Manhattan Occupation: Mother of three, content producer & marketing student How do you juggle your family, work, school and style? I have an amazing partner who helps out a lot. I also check my calendar religiously, wear natural make-up,


Read Full Story >

On the Street Style!

When we think of New York fashion, we often imagine glamourous designers, beautiful models and chic magazine editors who work in the industry. However, we often forget that New York City is FILLED with incredibly stylish people from all walks of life! That’s why we set out to capture some of the hottest trends on


Read Full Story >

Closet Close-up with Sarah Reynolds

We recently caught up with Kmart Fashion’s social media manager, Sarah Reynolds, and spent an afternoon at her apartment in Manhattan. A native Texan, Sarah moved to the Big Apple to pursue her dreams of graduating from NYU and working in the fashion industry. It comes as no surprise that she would have impeccable taste


Read Full Story >

Style Stroll | Conversations on Style: Episode 15

Take a Style Stroll up to Harlem with Kathryn of Budget Fashionista to check out the influence of street fashion on high end styles.


Read Full Story >

Quest for Bright Colors | Conversations on Style: Episode 11

I Spy DIY’s Jenni gets a sneak peek at some new designs at a blogger breakfast. She’s on a quest to away from her comfort zone by adding a little color.


Read Full Story >

NYC Street Style – Snag Katelyn’s Look!

Living in one of the biggest fashion capitals in the world has its many perks. I get to be inspired from the moment I step outside to the minute I set foot back into my house at the end of the day. Femmes clad in styles ranging from high-fashion chic to vintage mixed with DIY


Read Full Story >