Country Ski Chic

Now that mid-winter break is approaching, its time to start planning your winter vacation! This year, we’re definitely into the idea of hitting the slopes. Whether you’re into skiing, snowboarding or just sipping a whiskey sour, make sure you’re beautifully bundled up. Our must-have item to pack is definitely this super chic southwestern coat by


Read Full Story >

Make Me Over! Amelia

We partnered with hair stylist Yusuke and make-up artist Emi of Kayrunn Hirsch Salon and randomly chose one lucky Kmart Fashion shopper to make over from head to toe! Check out our latest subject, Amelia! Age: 37 Occupation: I’m a hands-on mother of three boys and a girl! My birthday is approaching too, so having


Read Full Story >

One Sofia by Sofia Vergara Top, Two Ways to Wear It!

We love wearing red, especially during the holidays. So when we came across this ultra-feminine floral top from the Sofia by Sofia Vergara collection, we thought, “Hmmm, how many ways can I wear thee?” To start out the week, we’d opt for a functional look and anchor this bold top with black staples. But for


Read Full Story >

Street Style: Urban Chic

We define “urban chic” as someone having sophistication, intelligence and a cool yet casual quality to her look. So when we serendipitously bumped into this young lady on the streets of Manhattan, we had to take a snapshot. What we love most about her look is her DIY denim vest paired with her micro shorts


Read Full Story >

Trend Alert: Printed Pants

Forget about trinkets and charms around your neck or dangling from your ears, this season’s sought after jewels can be found printed on your clothes, particularly your pants! That’s right, what we’re seeing everywhere, and we mean everywhere on fashion tastemakers is the printed pant. We’re totally digging this look. Would you try out this


Read Full Story >

Celebrity Style: Sofia Vergara

This week, we’re excited to feature Sofia Vergara for our Celebrity Style series. We’re totally fixated on this outfit that she wore for her Kmart Fashion photo shoot. What we love most about her look is how feminine, flirty and flexible it is! Wear the top and leggings with heels and a clutch for a


Read Full Story >

Fall Fashion Guide

Just because the heat is gone, doesn’t mean you still can’t be hot. We’re betting on a few key pieces to keep you looking hotter than ever this fall. First off, you’ll need a little black dress. But, not just any boring basic you’ve seen in the past. Nope, the new “LBD” is totally feminine


Read Full Story >

Sport the Athletic Look for March Madness

With March Madness days away, we’re totally inspired to stay fit and active. Whether you’re into basketball, yoga, running or any other sport, you’ll definitely need a comfortable and fashion-friendly outfit. Here are our top picks to help you sport the athletic look. Hope you like them! Shown: Route 66 Hoodie, Apostrophe Leggings, Athletic Sneakers,


Read Full Story >

Trend Spotting: NYC!

We ventured to the streets of Manhattan to discover what trends were happening right now. We saw everything from warm and wooly Nordic sweaters, large bohemia brimmed hats, decoratively spiked stilettos and more. Our favorites? We were thrilled seeing fashion mavens rocking the hardcore metal plated heels. We also adored the village hipsters in their


Read Full Story >

San Francisco Street Style

I am back in my hometown of San Francisco for the holidays! It’s always interesting to adjust my wardrobe when I go back because the style in San Francisco is much more laid back and the climate is temperate- always foggy and chilly. I can’t wait to bring some of my favorite Kmart Fashion pieces


Read Full Story >