New Spring Shoe Arrivals

Spring may be here, but it already feels like summer! And what better way to turn up the heat than by sporting a pair of sexy sandals to show off your long legs and perfectly pedicured toes! We’ve picked our top four must-haves that will help you walk with confidence this spring. Shown below: Sofia


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Celeb Style: Rooney Mara

If you haven’t read or seen “Girl with the Dragon Tattoo” yet, you definitely will. It’s the biggest hit this year! We’re totally obsessed with the movie and completely enamored with the starring actress, Rooney Mara. What we love most about Rooney is how she bravely transformed her girl-next-door look to an uber-edgy fashion icon


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Valentine’s Day Night Look

This Valentine’s Day, whether you plan on going on a date with your better half or dancing with your single friends, one thing’s for sure – you better look hot. Here’s a great outfit that will get you from day to night and will surely be a hit with your guy or gals. First and


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Kmart Fashion’s Spring 2012 Look Book

We’re gearing up for spring with pretty pastels, tribal prints, and hints of the nautical trend here and there. Above are six looks from our spring lookbook that showcase some of the hottest trends that you can expect to see in-store and online. Checkout the rest of our look book here.


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New Year, New You

A new year is the perfect time to step out of your comfort zone and experiment with bold fashion statements. It isn’t easy keeping up resolutions so I wanted to share with you some fashion forward ideas to step up your style in ways you’ll want to embrace. First, swap your traditional go-to little black


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Sparkle & Shine

The weather forecast for next few months may be gloomy, but you can still outshine the blues by adding fun and sparkly pieces to your wardrobe. Here are my top picks for this season’s gold and sparkle trend: 1. Basic Editions Lurex Ribbed Turtleneck 2. Sofia “Besos” Necklace 3. Sofia Gold Watch 4. Sofia Glitter


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Dress Like Blake Lively

Blake Lively is a great actress as well as admirable style symbol. She knows how mix basics styles with bold accessories to really stand out. If you’re into her look as much as I am, here are some tips to mimic her personal style. First, when she’s off the red carpet, she’s usually wearing menswear


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Off to the Show!

One of the things I really love about NYC is the array of things you can do. One of my favorite pastimes is attending both Broadway and off-Broadway shows. I’ve always noticed that you have two different types of dolls at Broadway shows. There’s the type that live to break out that LBD (little black


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One Top, Two Looks

The easiest and most inexpensive way to maximize clothing options is to mix and match the items you already have, creating a variety of different styles. Here I picked a versatile tie-neck blouse from Attention and created two completely different looks. For a fun daytime ensemble, wear it loose over cranberry colored skinny jeans and


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6 Ways to Dress Like A Celebrity

Sometimes it can be tricky trying to emulate your favorite celeb’s style, so I wanted to break down some of the Hollywood trends we love so much with six simple tips. 1. Animal Prints. Anything goes with this trend, and it is so versatile that you can rock it as a dress, shoes or accessory.


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