I Love My…

You don’t have to have a perfect body to look great in a Sofia by Sofia Vergara dress. You just need to know what your best assets are and focus on a style that enhances it. Whether you think you have great arms, a great bust, a great smile or great legs – two things


Read Full Story >

Style Profile: Caroline in the City

Style setter Caroline Knapp has worked in the apparel industry for over half a decade. Originally from Texas, she moved to New York City a few years back to pursue her lifelong dreams. By day, Caroline currently works as a merchant for a leading luxury flash sales site; but by night, she runs her fun


Read Full Story >

Style Profile: Style & Pepper

Meet Jessie. She’s a New York City wardrobe stylist and the founder of Style & Pepper – a blog that shares her personal style, DIY projects, healthy cooking and adventures in New York City. We were totally hooked when we were first introduced to Style & Pepper. We loved seeing her street style features and


Read Full Story >

Color Trend: Pink Flambe

Color trend alert! This fall, we anticipate that the “it” color will be Pantone’s pink flambé. From dresses, tops to shoes, bags and bottoms – one things for sure, wearing this shade will definitely get anyone’s attention! So here are our top punchy pink picks from Kmart.com! Hope you like them! Shown below: Attention Maxi


Read Full Story >

Kmart Shopping Tour with @PrettyConnected

We recently met up with fashion and beauty blogger Lara Eurdolian of Pretty Connected for a Kmart Fashion shopping tour and had so much fun! Needless to say, Lara looked great in our Kmart collections. See below her favorite picks! 1. Route 66 Red Lace Trim Tank 2. Attention Shorts 3. Jaclyn Smith Plaid Shirt


Read Full Story >

Closet Close-up with Sarah Reynolds

We recently caught up with Kmart Fashion’s social media manager, Sarah Reynolds, and spent an afternoon at her apartment in Manhattan. A native Texan, Sarah moved to the Big Apple to pursue her dreams of graduating from NYU and working in the fashion industry. It comes as no surprise that she would have impeccable taste


Read Full Story >

Leap Year with Amy Adams

It’s a leap year and what better way to celebrate the extra day than to watch the rom-com “Leap Year” starring one of our favorite comediennes, Amy Adams. We love her because she’s one of the few Hollywood celebrities who is equally beautiful, intelligent, approachable, and funny! What an amazing combination. It also doesn’t hurt


Read Full Story >

Sparkle & Shine

The weather forecast for next few months may be gloomy, but you can still outshine the blues by adding fun and sparkly pieces to your wardrobe. Here are my top picks for this season’s gold and sparkle trend: 1. Basic Editions Lurex Ribbed Turtleneck 2. Sofia “Besos” Necklace 3. Sofia Gold Watch 4. Sofia Glitter


Read Full Story >

Catching Up with Ariane!

The best part of my job is being able to help others with makeovers for Kmart Fashion. It is truly an honor for me to be able to give my makeover guests a beautiful new look and refreshed attitude. For my latest makeover series I worked with Ariane, she was super sweet and had an


Read Full Story >

Fashion Forward

httpv://www.youtube.com/watch?v=CfxRbLetTXw Hi there! Thank you so much for visiting KmartFashion.com. I’m Donna, and I will be your go-to guru for all things fashion, beauty, and lifestyle related for Kmart’s new fashion blog. I’m sure I’ve got a little work to do bringing you up to speed on our new site and how it all came


Read Full Story >