The Right Kind of Effort | Show us What You Got Episode 10

Lei Ann likes to dress up but still remain comfortable on her days off by making that perfect outfit seem effortless.


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Follower of the Week – Ella

This week, we’re featuring Ella, one of our Twitter followers who won our personal style giveaway. Ella has an amazing sense of style. We absolutely love how she styled her striped dress with a mini belt and Kmart’s Sofia boots! But…why not add a few more items to her look to make it fall/winter friendly?


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Interview with PR Director Melissa Little

Name: Melissa Little Occupation: Fashion PR Director Describe your style in three words. Relaxed, feminine and natural. Who are your fashion icons? 1. Meg Ryan’s character in the movie French Kiss. I love how she jets to Paris with 5 items in her suitcase and somehow manages to pull off multiple, equally cool looks throughout


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Fashion Week Street Chic

New York Fashion Week is arguably the most important fashion event in the world. Whether you’re going to the tents at Lincoln Center or hitting the smaller shows, it’s important to look chic and effortless. We think this outfit is perfect for Fashion Week because it’s cool and edgy without trying too hard. When in


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Valentine’s Day Night Look

This Valentine’s Day, whether you plan on going on a date with your better half or dancing with your single friends, one thing’s for sure – you better look hot. Here’s a great outfit that will get you from day to night and will surely be a hit with your guy or gals. First and


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Valentine’s Day Gift Guide for Her

Ladies, does your sweetheart need a little help in the gifting department? Well, you’re in luck because Kmart Fashion has you covered for Valentine’s Day. This year, we’ve put together an amazing gift guide that’s sure to nudge him in the right direction. 1. Slimfabulous Dress 2. Sofia Heart Pendant Necklace 3. Prada Fragrance Gift


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Kmart Fashion’s Spring 2012 Look Book

We’re gearing up for spring with pretty pastels, tribal prints, and hints of the nautical trend here and there. Above are six looks from our spring lookbook that showcase some of the hottest trends that you can expect to see in-store and online. Checkout the rest of our look book here.


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Lei Ann | Show us What You Got: Episode 9

Lei Ann spends most of her time teaching martial arts but when she gets the opportunity she loves to wear dresses and maintains a massive collection of shoes that allows her to mix up any look to make it her own.


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