Leap Year with Amy Adams

It’s a leap year and what better way to celebrate the extra day than to watch the rom-com “Leap Year” starring one of our favorite comediennes, Amy Adams. We love her because she’s one of the few Hollywood celebrities who is equally beautiful, intelligent, approachable, and funny! What an amazing combination. It also doesn’t hurt


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The Business of Style | Show us What You Got Episode 12

Marissa has just as much fun dressing for work as she does on the weekends by mixing bright colors and bold patterns while still staying professional.


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Kmart Shopping Haul with Sarah Reynolds

We recently caught up with Kmart Fashion’s social media manager, Sarah Reynolds, and spent a day with her shopping in Manhattan’s fashionable SoHo district. A native Texan, Sarah moved to the Big Apple to pursue her dreams of graduating from NYU and working in the fashion industry. It comes as no surprise that she would


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Spring Fashion Trends | Conversations on Style: Episode 14

Jenni thrifts, buys and creates her way through Soho on the hunt for great Spring accessories and as always uses her unique DIY approach to make it her own.


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Follower of the Week – Andrea

When we saw @KmartFashion follower Andrea’s #FashionFriday pic on Twitter, we knew we had to interview her. Let us start by saying how much we absolutely love how she rocked her fur vest! She just oozes confidence and style. Now that we’ve gotten that out of the way…on with the Q&A! First Name: Andrea Home


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Marissa | Show us What You Got Episode 11

Marissa invents her own look with bold patterns and colors and gets ready for a night on the town in Washington DC.


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Update Your Spring Dress

With the month of February halfway finished, we are already daydreaming about the spring! The temperatures aren’t quite warm enough to wear a spaghetti strap dress outdoors; but there’s one way around that hurdle. Recently, we spotted many trendsetters on the streets of Manhattan sporting spring-like dresses over fitted turtlenecks and we thought we should


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Style Profile: Ania

Name: Ania Occupation: Mother of three boys Where did you grow up? Tokyo, Japan Where do you live? Financial District, NYC Describe your style in three words. Downtown, simple, chic Are there any fashion trends you’re currently excited about? I am not much of a trend follower, although I am excited to see the splash


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Functional Fashion | Conversations on Style: Episode 13

The ladies gear up for New York Fashion Week 2012, an entire week to celebrate fashion and be seen. Zandile Blay takes us to the Style Armory in Soho to check out some functional fashion options for the big event.


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Celeb Style: Rooney Mara

If you haven’t read or seen “Girl with the Dragon Tattoo” yet, you definitely will. It’s the biggest hit this year! We’re totally obsessed with the movie and completely enamored with the starring actress, Rooney Mara. What we love most about Rooney is how she bravely transformed her girl-next-door look to an uber-edgy fashion icon


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